You know what the big problem is with most online marketers? They work entirely too hard for too little reward. They get caught up doing busy work, focusing on the wrong things, and generally spending their time in unproductive ways. So let’s make sure that doesn’t happen to you. Here are tips for getting more […]
Are You Making These Productivity Mistakes?
As a business owner, your most valuable asset is your time, since it’s a limited resource. That’s why if you’re like most folks, you’re always looking for ways to get more done in less time. But if you’re not careful, you could be making mistakes that actually cost you valuable time. Read on to see […]
How Do I Create an Effective, High-converting Tripwire Product?
So you pulled people into your sales funnel with an enticing lead magnet. That’s a good start. But now here’s the tricky part: you need to take a prospect who claimed your freebie and turn him or her into a cash-paying customer. And this entire strategy hinges on your tripwire product doing a good job. […]
What Is Product Splintering?
Product splintering sounds a bit painful, like a type of affliction you might get in your backside if you slid down an old wooden banister. 🙂 But in reality, product splintering is a very useful way to grow your business. The idea is to take a piece of one of your existing products, and offer […]
How Do I Create a Premium Product?
There are a lot of marketers who think there is no way, no how they can create a premium product. So let me share with you a little secret: it’s a LOT easier than you think. In fact, sometimes creating a premium product is as simple as knowing what factors raise the perceived value of […]