You’ve heard that the real fortune in your business lays hidden in the backend. And you know what? It’s true. The easiest sale you’ll ever make is to sell another product or service to an existing customer. Now elsewhere I’ve talked about how to sell on the backend, such as via follow-up emails, links in […]
How Do I Improve My Sales Letter Conversion Rate?
You can have the greatest product in the world, but if the sales letter doesn’t resonate with the audience, then you’re toast. So that’s why this question about improving a sales letter conversion rate is such a good one. So here’s what you do: ask yourself the following questions to help trouble shoot the problem… […]
How Do You Craft a Good Sales Letter?
This is another very good question. That’s because a lot of vendors have the notion that a good product “sells itself.” Unfortunately that’s not true. And that’s why I’m going to share with you a simple sales letter template to help you craft your next sales letter. Take a look… Headline: Who Else Wants to […]
Why Aren’t People Taking Advantage of My Upsell?
Everyone tells you to put an upsell on your order form. They’re right. But the problem is, no one is taking advantage of your upsell. Not only is your upsell not profitable, but maybe you’re even slightly worried that it’s somehow dragging down your conversions across the board. If you have this problem too, then […]
What Is a Sales Funnel and How Do You Plan One?
That’s a very good question. And knowing the answer to this question can make or break your business. You see, a lot of information marketers just create products randomly. They get an idea, they create the product, they promote it. They get another idea, they create a product, they promote it. And they keep doing […]