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Internet Marketing: Remember, You’re Selling Yourself
Many people, when they think about selling things online, think about what they are selling and how to get customers. That is normal. However, many people forget that what they are selling on the Internet is not just their products. If you want to stand apart from the pack on the Internet, where you have thousands of competitors, you have to sell yourself. People respond to other people, after all, and here are some ways to make sure that you present the best face to those online.
First, have a picture of yourself on your site. This may seem strange to you, and you may feel slightly uncomfortable, but think about this: when you walk into an offline store, don’t you see the person at the cash register? How would you feel if they were wearing a potato sack on their head? You’d feel a little uncomfortable, wouldn’t you? So don’t do that other people! Let them see who they might be buying from.
A great idea is a video. A video might be a big step for you, but you can simply give people a short introduction, or show you using your product. If you don’t want to do that, you can do a picture slideshow. The great thing about a video is that you can put it on your website, but you can also put it on a video sharing site, where it is sure to get some views that draw people to your site too.
Talk to people on social media sites or forums. This is an easy thing to do, since all of these things are usually free. Just join up with a site and start talking to people. Notice that the word there is not selling! You have to let people get to know you, and you have to offer important and relevant information to them. Follow a few people or send people friend requests, and explain what you have in common. This is an easy way to build a relationship with the people you want to buy your products, and that can only benefit you.
Not only that, but you can also get to know business owners in your industry. You may be inclined to compete with them, but you all have something to offer, and you can help each other with guest blog posts and shared events. You can also find people in complementary industries as well, who will talk you up to their own readers and customers. This can be a great way for you to really branch out and broaden your exposure across the Internet.
After reading this article, hopefully you have some ideas for ways you can present yourself in a better way to prospective customers. After all, you want them to know you and to trust you–then they will be happier to buy your products instead of all the others out there. Put these tips to use and watch your sales go up. Good luck with your business!