You probably asked this question because you noticed webinars are rather popular today. One nice bonus is that you can sell (or giveaway) seats to your live webinar, and then offer the replay/recordings as another product.
So here’s how to do it…
Step 1: Pick a Hot Topic
Even though webinars are popular, no one is going to rush to join your webinar if it’s on an unpopular or dull topic. So you need to do your market research to find out what your audience really wants.
Easy: go to marketplaces like Amazon.com, ClickBank.com and JVZoo.com to find out what topics sell well in your niche. Then create a webinar on the same topic.
For example, if you are selling weight loss information, a quick check of marketplaces tells you that getting rid of belly fat / getting washboard abs is an in-demand topic. Create a webinar on that topic, your seats will be sold out.
Step 2: Choose Your Platform
Now you need to do a little research to figure out which platform is right for you. This is going to depend on how many seats you intend to sell, whether you need features such as live chat with the audience, whether you need moderators and more.
Here are platforms for you to consider:
- Google+ Hangouts (https://hangouts.google.com).
TIP: While only 10 people can attend the live Hangout, you can stream it live to YouTube.
- Go To Webinar (gotomeeting.com/online/webinar).
- ReadyTalk (readytalk.com).
- Mega Meeting (megameeting.com).
- Webinars on Air (webinarsonair.com).
Step 3: Create Your Presentation
Now you need to prepare your slides or other materials for the webinar. This may include:
- Creating a PowerPoint™ presentation. Slides should include both graphics and text to make your presentation visually engaging.
- Showing a demonstration. For example, you might share your desktop with participants to show them how to install a WordPress blog. Or you might point the camera on yourself to show people how to perform a kettlebell exercise.
As you create your presentation, keep these tips in mind:
- Create an outline. You don’t want to read from a script, because then you’ll sound like a robot. But you also don’t want to wing it, because then you’ll end up rambling. So create an outline of the exact tips, steps and points you’d like to cover.
- Keep things moving forward. People are going to get bored if they have to look at the same slide or same static image for too long. So keep the presentation moving along by changing the slides about every 20 seconds or so.
- Practice! Record yourself going through your presentation a few times. You might even ask a trusted colleague to critique your presentation in terms of both usefulness and how engaging it is.
- Put a promo at the end. Your presentation should naturally lead to a paid promo at the end. E.G., “You just discovered three great ways to drive highly targeted traffic to your site. To get your hands on my complete traffic-generation strategy, go to ____…”
Step 4: Set Everything Up
Now you need to get ready for your webinar. Follow these tips:
- Familiarize yourself with the webinar platform and any other software you’ll be using (such as slide-presentation software). Practice muting, un-muting, switching between slides, taking questions from the audience, and more. You want to be sure it’s all seamless so your presentation runs smoothly.
- Get a webinar registration page set up. Whether this is a free or paid presentation, you need to sell people on the idea of attending. So be sure to create a compelling sales letter (or hire a professional copywriter to do it for you).
- Be sure to record the webinar. That way you can offer these recordings as a product.
- Decide if and how you’re going to accept questions. You may accept them ahead of time (which will determine the direction of your webinar), live during the webinar, directly or filtered through a moderator first. Any of these options is acceptable, depending on how you decide to run your webinar.
Now of course you need to market your webinar so that you fill the seats and have a good turnout. One good way to do that is by getting your affiliates and marketing partners to help advertise.