Good question. What I suggest you do is send out a series of emails:
- An email a few days before the event.
- An email the moment the event launches.
- An email to remind people of the ongoing event.
Check out these templates…
Email 1: Huge savings are coming soon!
If you’ve ever seriously wanted to [get some benefit or solve some problem], I’ve got some good news for you.
In just 72 hours from now you can get your hands on [product] name at a whopping [$ or %] discount!
Now I don’t have to tell you that this is a fantastic deal. After all, [product name] is the #1 [type of product that delivers some benefit]. People everywhere rave about it for these top three reasons:
- It gives you a quick and easy way to [get some benefit]!
- You can use it to finally [get some benefit or result]!
- You’ll find out [how to get another benefit]!
But don’t take my word for it. Look at what others are saying:
[insert one to three of your top testimonials]
And just think – pretty soon you could be writing a letter like that!
So here’s what you need to do next: set aside five minutes on [day] at [time]. That’s when the sale starts. You won’t want to miss this rare sales event, because you won’t see savings like this again!
P.S. Your coupon code will arrive within 72 hours – watch this space for big savings!
Email 2: Sale starts now! Get your coupon code inside…
If you act now, you can get [product] name for just [$ amount] – that’s a whopping [percentage or dollar amount] discount!
All you have to do is to go [link] and use coupon code [code] to snag your discount now!
But here’s the catch…
This sale won’t last long. The doors close on [near date and time, such as 48 hours from now]. And you know what? You’re gonna kick yourself if you miss out.
That’s because this is the best and biggest promotion that’s ever been offered for [product name]. It won’t come around again. Go get yours now: [link]
P.S. [Product name] is worth twice the price. But why pay more when you don’t have to? Use [code] now at [link] to grab your discount!
Email 3: Just 24 hours remain…
You’re running out of time to get your hands on [product] for just [discount price].
This has never been offered before.
It will never be offered again.
So go get yours now by using coupon code [code] at [link]!
P.S. You’re going to kick yourself if you miss this sale! Grab your coupon code above and get your discount – hurry, sale ends in 24 hours!