The latest buzz to invade the internet marketing world is blog marketing. With blog marketing you can bring your web business to the next level but with so many blogs out there in cyber world, the challenge would be how to you make yours known and get people to read it.
With fast growing competition you will wonder how to attract readers attention and be the most read blog on the market that you are promoting. Now with so many blogging folks trying to achieve the same thing, how are you going to stand out?
There is definitely some set of solutions in every challenge. To make your blog marketing a success there are several solutions that you can do , let us talk some of them in this post.
Choosing your domain
The first thing that you should know is that you should have your blog domain or URL pointing to your market.
For instance, if you are trying to promote and sell panic attacks solutions from your blog, you want your URL to say www.stoppanicattacks.blogurl.com. This format will give you an extra advantage especially in the area of branding and SEO.
Have your own customized blog theme
Rather than having the same old blog appearance like everyone else is using, customize your own theme to make it unique and interesting to look at. This will make you different from all others.
This will also help anyone distinguished your blog from others that look just like it. There are so many types of blog software available on the market that having your own unique blog theme should not be that difficult to accomplish.
If you really want a completely unique and customized Worpdress theme, you can contact me and I will be gladly do the job for you for some coffee or beer. 🙂
Research for the right keywords
This is another very important aspect of blog marketing. If you are not using the right keywords that people search on your niche, then chances are no one is going to find your blog.
I actually made this mistake myself and until now I have to work hard to make this blog grab some keywords on this competitive niche.
Don’t just concentrate on one keyword. It’s wise to have a variety of relevant keywords in your blog especially the long tail ones and not just the same one over and over. Again this is where I made some mistakes.
The term “make money online” is so competitive it may take months or years to rank for it but there are hundreds more of relevant keywords around it that you can choose to rank for. I would not be talking much of that here but just to point out that keyword research is an important factor to remember in marketing your blog.
As mentioned earlier, you have to relate your domain name or URL to your niche because this gives an advantage to your SEO campaigns. Using SEO (search engine optimization) on your blog is a great way to promote and market your blog.
SEO will help get a better ranking with the major search engines such as Yahoo, MSN and Google. Being as high as you can be in the search engine results can bring you thousands of traffic that you might not be expecting.
Although this system is believe to have diminished value in terms of SEO, you may still want to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially in terms of channeling traffic from highly visited sites. I’m actually getting some trickle of traffic using this method.
Make your title tags unique for each pages of your blog
Many blogging beginners do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘make money online’, you need to be sure that none of your other pages are named this.
Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL. With WordPress blog, you can easily and automatically set this setting by using a plug-in called All-in-one SEO.
Ping your blog
Another good way to make your blog seen is pinging your blog every time you publish a new post. WordPress, however, has automatic pinging tool built on it.
You just include the urls of some of the several of the more popular sites. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.
Here’s some or the ping sites that I use: