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Selling Vs Preselling for Affiliates
When you are in affiliate marketer is very important to know the difference between selling versus pre-selling. Affiliate marketers should be doing pre-selling. The vendor or company selling the product should be doing the selling.
Pre-selling, if done correctly can increase conversions astronomically.
Consider these three scenarios
1) If you were on my list and I were to send you an e-mail saying "check this out" and giving you a link. How likely do you think you would be to check it out? Not very likely probably. I know that I’m busy and if I had no reason to click on a link in my e-mail I am just going to delete the e-mail instead.
2) if I were to send you an e-mail about a product that you had no interest in or desire to buy and I were to give you a hard sell on it. I told you all the great things about this product and why you should buy it NOW NOW NOW! Like an infomercial. Ha. Again, I would probably just delete the e-mail if it were me. How about you?
3) if I were to send you an e-mail and you already knew me and trusted me and thought that I had your best interests at heart – and if I said in this e-mail "wow, I have been using this new product and it has been so great. This is what it has done for me and these are the reasons that I love it and I think maybe it can help you to. Check it out here". And then I put a link in there.
Would you click on that link? Yeah, you might.
Scenario number one is not anything. It’s spam. Scenario number two is selling – that’s not your job. Scenario number three is pre-selling and when it’s done right it works wonderfully. Not everyone is going to buy because not everybody is going to be interested – but the people who are interested will be more likely to click on your links if you use scenario number three and getting them to click on the link with a positive opinion of the product already in their head is 95% of the battle.
Pre-selling always involves getting the person who is reading the information to think about how this product will benefit them. Pre-selling also involves a friendly and conversational tone, like you were talking to a friend.
Even if you are creating a page to promote a physical product like gardening gloves or a swimsuit, you want to pre-sell – not sell. You want to talk about how wonderful this swimsuit is and how beautiful it looks on women. You want to be open and engaging and have a bit of a conversation in your page content.
Let’s look at this page
That is a squidoo page where the sole purpose is to recommend "Clone Cash System" in the hopes that someone will buy one. See how light and friendly the words are? This is pre-selling.
So always remember, it is your job as an affiliate to pre-sell – not to sell. Give information – give lots of pictures – be friendly – and include lots of links so that your visitors can get over to the site and start buying whenever they want to.