Pay per click advertising, otherwise known as PPC, is a quick and effective technique […]
Groundwork for Greatness: How to Plan an Internet Marketing Blog
Blogging is not just the modern-day version of keeping a journal. In the realm of Internet marketing, blogs are vital tools in every sort of marketing campaign. Whether you’re an entrepreneur looking for business or part of a large, established company with plenty of customers, a blog can play a crucial role in your online efforts. Here are some great ways to get an effective marketing blog off the ground.
“Know thy audience” is the first great commandment of Internet marketing. This means that you should start your blog-building process by devoting plenty of thought to the ideal readers you hope to attract. What are their interests? What sort of content is likely to appeal to them? You can learn a lot by looking at blogs that cater to the same people you’re looking to attract. This can give you ideas about how to proceed, and also keep you from treading over ground that other blogs have already covered.
After doing a little research, you should start to form a picture of what your audience is likely to be looking for. Obviously, you want to give it to them so that they feel their time is well spent reading your blog. This is the time to start setting priorities for your content. Think about both subject matter and format. If you feel that your audience is going to respond well to multimedia content, start gathering images and preparing to make videos.
Now that you’re thinking hard about your audience, you can figure out how you want to approach them. What will you give them in return for their attention? How will you captivate them and hold their interest? Think about the ideal interaction between your blog and its readers, too. Do you want to turn them into devoted followers, or is it more important to make a sale or send them through a link? The ultimate purpose you want your blog to serve will play a big role in how you put it together.
Speaking of the reader interaction you’re looking for, it’s a good idea to choose your ideal now and set it in stone. You should bend all of your work on your blog towards encouraging that interaction. No matter what goal you set, you can make your blog into a persuasive tool if you maintain constant focus on that ideal action you want your readers to take.
In virtually every case, you’ll want to hold onto readers after you’ve attracted their attention. This means you should consider your blog’s appeal to repeat visitors as well as people seeing it for the first time. How can you keep your content fresh and appeal to someone who’s familiar with everything you’ve produced before? Many blogs (especially commercial ones) go over and over the same ground repeatedly. Make plans to maintain novelty by varying both the content and style of your blog posts.
No matter what your business is, you can bet there are already plenty of marketing blogs out there devoted to your field. If you plan your blog along the guidelines laid out here, though, you’ll be ready to distinguish yourself from the pack and capture a devoted audience of your own. Best of luck!