The work of a good photographer can be shown off beautifully in a calendar. Large calendars adorn homes and offices, small calendars adorn office desks, and even smaller calendars are carried inside wallets and purses throughout the year. Therefore, for 12 months a photographer’s art is seen and appreciated by companies and individuals who purchase the calendars.
If you’re a photographer, whether an amateur or a professional, you may want to consider the calendar market. It is profitable to sell your photos to a calendar publisher, and it makes you feel good inside to see them there, which is priceless.
The field of photography has witnessed a surge in the last decade. As the prices of cameras come down, the number of people able to afford a camera has largely increased. This means, unfortunately, that there are more photographers than there are calendar photographing opportunities.
If you wish to succeed in getting your photos in calendars, you must take highly impressive photos which people enjoy looking at and that are unique to the world of photography. Do not merely set out to take a picture of a setting sun. Your sunset photo must capture the many distinct features of an ordinary occurrence, making it stand over and above the countless sunset pictures that calendar companies receive.
It is best to choose a niche to specialize in. You could for instance focus on taking pictures of old buildings or natural vistas. The more time you spend in a niche, the better your skill will develop and the more chance you wil have to shine in that area.
Once you have good collection, select the best and make a portfolio to post online with the intention of displaying them to prospective clients. Two websites that are suitable for storing your portfolio are Smugmug and iStockphoto. As in all things, there are sites that will store your photos for free and professional sites where you will need to pay and become a member.
The best choice is to establish a website of your own that will house all of your work. Even though having some other site host your portfolio is perfectly acceptable, providing prospective clients with a link directly to your professionally-built site will make it easier for them to access your work. Never give a client more than one link.
Take the time to develop a physical portfolio as well. The physical portfolio comes in handy when you are meeting prospective clients, and is doubly important when dealing with companies that do not work online. Enlarge at least twenty of your best pictures and organize them neatly in sleeves in an elegant album. Do not carry your portfolio in any ordinary binder or album. Tailor the photos you display in the album to the needs of whichever company you are visiting. Making a DVD movies portfolio is also beneficial, as you can mail them out to different companies or leave them behind with a prospective client.
It is not easy to win your first client. Scour the market for future clients. Rule out clients whose needs do not fall within your area of expertise. Instead, focus on publishers within related niches. Submit an introductory letter explaining your skills and the business arrangement that you have in mind. To find these publishers, do an online search or look on the back covers of calendars for their contact information.
Another option that is particularly useful for budding photographers is to talk to businesses that hand out complimentary calendars to their customers. Such businesses include law offices, animal shelters, mechanics, and more.
Be sure to keep records of all your dealings, even if you are not hired. You do not want to continue to solicit a company that has already rejected your offer. As you pursue clients, perfect your craft. Heed corrective criticism from publishers to become the best photographer you can be. Do not be discouraged at initial rejections. Persevere in your goals, and you may see your patience bear fruit with a beautiful calendar displaying your photos.