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A freelance advertising business needs a really good start, lots of professionalism, managerial skills and an existent client portfolio. This is not the kind of business venture to try your luck with when you’ve just graduated college.
The decision to quit your well-trodden professional path for an independent business should usually find support in a very strong career and solid knowledge of the profession. There are numerous advertising companies that you have to compete with, and although advertising is needed everywhere, you would be surprised at how difficult it is sometimes to land a well-paid job.
Working against lack of credits!
[hmtad name=”Odesk” align=”floatright”]A freelance advertising professional should be able to produce work samples to show creativity and excellent mastery of his/her domain upon a client’s request. You can take any ad in a magazine and rephrase it, work on it, make it better, or change web design for a given web page. Such are the projects that you may show your skills at when you don’t have other credits.
Nobody is going to sue you for that. However, previous work experience is the most relevant of all. Yet, freelancing has the beauty of offering anybody a chance and a fresh start. If you play your cards well, you’ll go up with your business and make a decent living.
Training further on?
Some people choose to take up special courses to improve their freelance advertising opportunities. There are training options that target precisely people who don’t know where to start because they don’t have a portfolio.
However, it is pretty unpleasant to pay for a course that does not give you any special skills, just information and tips on the best ways to advertise yourself ultimately. Well, they shouldn’t be teaching you anything if you are ready for freelance advertising.
A professional who has been in this business or has a college degree in marketing, web design and advertising, knows how to pull the ropes so that he/she gets promoted and well-reputed in a market niche. Therefore, paying for a course that would teach you something you already know proves a really bad move. You just need a bit of self-confidence to get to work and prove your worth to the world.
Advertising and marketing strategies go hand in hand, and fortunately there are thousands of free online materials that you can use to set a freelance advertising plan in motion. Good luck!