Domain flipping is growing in popularity among Internet marketers. This practice revolves around buying a site or a domain, enhancing it, and then selling it for a profit.
There are two main approaches to flipping domains. In the first scenario, domain flippers acquire sites that are not living up to their potential. They work on such sites by optimizing them and improving the traffic; then they sell it for a profit. This generally requires a substantial initial cash outlay.
The second approach is to purchase an unused domain name and build a site around it. This requires only the cost of the domain name and hosting fees. The process of lucratively flipping domains is the same, no matter which approach you use.
The site’s focus and a reliable domain name are both crucial factors in successful domain flipping. It is often helpful to focus on a common niche or sub-niche, though it’s usually better not to base your URL on the niche’s main keyword. There is tough competition between the more popular keywords in a niche. Instead, it is wiser to look for keywords that are related to the main keyword. Choose among keywords that have high search ratings but low competition. Online keyword research tools will help you figure this out. When acquiring brand new domain names, do a detailed analysis of the keywords before finalizing a name that includes the keyword as part of the URL.
Many people will park a site, that is, purchase the domain, but do nothing with the page. The domain is then resold according to its potential based on the keywords in the name. This requires a low initial investment of usually less than ten dollars, but does not generate a substantial income unless the site name suddenly becomes highly desirable.
As a domain flipper, you are more likely to meet with success when you work to optimize the site before listing it. This requires substantial work, from designing the site to adding relevant content, backlinks, and income-generating tools such as Google Adsense. If you don’t think you have enough time to put into these essential aspects of a website, you can always hire someone else to write the content and create the backlinks, or use specialized backlink-generating software. A successful site will develop high quality content and backlinks, rather than aim for a large number. Your goal is high page rank, first page search engine ranking, steadily increasing traffic, and a stable income to maximize the appeal of the page. Install Google Analytics on your site to track and verify all this information for your potential buyer. It has been proven that the less work a buyer has to do to a site to generate income, the more money you can get for the domain.
If you are a first timer in the field of flipping, the prospect of selling a site may be worrying you. The best place for getting top bids is Flippa.com. This site is reputed to draw in more bidders than any other site. It also automatically verifies your Google Analytics stats, so buyers can purchase with confidence. Be sure to include in your listing details such as the site’s keywords, niche, host, traffic, monthly profit, newsletter subscription information, and the way it attracts visitors and makes money. If you are offering services in connection with your site, list those as well. As a general benchmark, a site’s valuation is ten times its monthly income. Remember the ten times scale if you want to set a buy it now or reserve price, but also keep in mind that sites offering large subscriber lists, high keyword rankings, or good potential often sell for more.
Now we come to the final stage, completing the transaction. This involves getting paid and transferring ownership of the domain to the purchaser. Avoid getting scammed by securing payment through escrow services, such as Escrow.com. Once the buyer has paid fully for the domain name or website, transfer the ownership of the site and all its contents.
You may also be required to help out the new site owner during the initial period after the transfer. It is possible that the buyer might need your help with the technical specifics of your site. After that time, your connection to the site and the buyer can be terminated, unless agreements within the purchase dictate otherwise.
You can expect to own a site for about six months prior to selling it. This, however, is just a rough estimate, and it is likely that a site may become marketable either before or after this time frame. There is only the certainty that if you work hard and remain patient, your site will grow and become more attractive.
Also remember that you can earn an income from a website before you sell it. Even before a sale, a site can earn a good passive income through Google Adsense and other revenue sources. Take advantage of that income while you grow your site for flipping.