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Creating a Brand with Pinterest
The “new social network” that is creating all the rage and discussion is Pinterest and “creating a brand with Pinterest” is now part of a new marketing strategy for many online businesses. You will have to dedicate the time and follow the etiquette of the site to be able to market your brand and make a name for you mark. It can be used to build a reputation and drive traffic and can turn a business around overnight.
What is Pinterest?
The site is a pin-board social networking site that was launched in March of 2010. It has gained in popularity over the past year and now has over 4,000,000 daily visitors. Though it has a large amount of daily visitors the site is still officially in its beta version, but a great way for many people in creative businesses to create and share ideas.
Build a Reputation with Pinterest
You want to be able to build your reputation on Pinterest to be able to start branding your name or the name of your company. You can do this by building relationships with people who have already established themselves on the site and have a following.
The people, who have the more followers, pins, and re-pins, are those who have a better reputation on the site and you can interact with them and use their popularity to help market yourself on Pinterest.
You can also do daily themes that promote other products in the industry you are targeting. It is important to avoid the temptation of self-promotion and remember that the site is about sharing ideas.
Put In the Time to Brand Your Name
You will need to invest the time to be able to brand your name. It will not happen overnight. If you check your email every day when you first get into the office, you can think of using Pinterest the same by giving yourself an allotted amount of time to spend promoting your business and your brand.
You can offer up different types of daily pins to your customers. Some businesses offer deals that can only be found through the Pinterest site. Some promote stuff like online store for clothes and fashion clothing. The possibilities are limitless.
Target the Right Audience with Pinterest
While it may be tempting to pin everything that you come across that you deem interesting or useful, it is not as such for a business. It will serve more useful to be consistent and target and pin things that are related to the demographic that you are targeting using Pinterest.