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Avoid Unreasonable Expectations of Internet Marketing
While you’ll likely be pitched and encouraged to undertake Internet marketing as an essential part of your marketing, knowing its limitations can save you time, money and ultimately disappointment in the strategy you’ve chosen. Use the suggestions below to avoid unreasonable expectations from your Internet marketing strategy.
It is unlikely that Internet marketing will double, triple or quadruple your business in a short amount of time. It’s important not to get so caught up in the Internet marketers’ marketing that you hone in on Internet marketing as the answer to your marketing prayers.
Ask your Internet marketing firm how often they meet with you and what they cover in those meetings. Going over analytic reports that you’ll likely not understand fully is not where the value of an Internet marketing firm likely lies for your business. Instead, ask the Internet marketer how frequently they schedule meetings with you, on the phone or in person, to summarize the results you’re achieving with your Internet marketing campaign.
Don’t believe that there’s a magic bullet and get up-sold into spending more than you planned for internet marketing.
Avoid overspending by going into a meeting with an Internet marketer with the understanding that today’s internet marketers offer an a la carte menu of options that can quickly add up to dollar amounts that will exceed your budget. Since you know that there is no magic bullet, don’t hesitate to put the brakes on up-sells.
Not every product and service is going to sell in the marketplace. If your business is suffering because of the quality of your product or service, no amount of Internet marketing will save it. Instead spend time improving what you sell or, in the worst case scenario determining whether there is a market for your goods and services at all.
Never devote time to Internet marketing that takes away from customer service because it’s always easier to get an existing customer to make another purchase than it is to get a new customer. Neglecting your customers to expand your customer base is a strategy you’ll see many small businesses engage that rarely works.
Make sure that you follow up all your Internet marketing materials with opportunities for customer feedback. You can formally seek customer feedback through surveys or incentives such as a coupon offering in order to follow up with a customer’s overall experience with your business or concerning their experience with a particular aspect of your business such as checkout. You can informally track a customer’s experience by examining complaints and comments.
Don’t assume that more is always better when it comes to Internet marketing because you’ll end up surprised at how many customers you can lose by over-selling. For instance, using email as part of your Internet marketing can be effective but will also result in people opting out if you flood their inboxes with endless pieces of email.
Avoiding unreasonable expectations is vital for the success of your Internet marketing strategy. Use the suggestions above to create a practical Internet marketing campaign for your business.