If you have a website – and especially if you have a blog – then optimizing your web pages for the search engines is probably at the back of your mind. But if you know anything about SEO (search engine optimization), then you also know there are a lot of pieces and parts you need […]
The PPC Advertising Checklist
Pay per click advertising (such as Google AdSense) is a great way to drive targeted traffic to your website very quickly. Indeed, you can have traffic coming into your site within minutes after your campaign is launched. And that means you can test products, promote your offers and more just as soon as your product […]
The Video Marketing Cheat Sheet
Are you doing any video marketing to promote your online business? If not, you should be. Use this cheat sheet to be sure you’re covering all your bases… Determine What Type of Video to Create First off, you need to figure out the goal of your video and what format will best help you achieve […]
How Do I Use Social Media to Grow My Business?
This is a great question because chances are, your audience is already congregating on social media. So once you get a presence there too, you can communicate with them, share news and build your brand. Sure, you might also sell products and build your list, but just remember that social media is more about engaging […]
Five Social Media Platforms Every Online Marketer Ought to Consider
If you have any sort of business presence online, then you need to also be on social media. That’s because your prospects and customers are already there, which makes these platforms great places for you to connect with people and grow your business. Now most online marketers are on Facebook and/or Twitter. That’s excellent, as […]