Many internet gurus make money out of people who don’t know how to make money online. There should be nothing wrong with that so long as we are willing to pay for usable knowledge and tools. But many internet marketers are going beyond what is fair and honest.

Their sales pages were craftily written in a way that it appeals to your emotions. It captures your attention because they appeal mostly on the things that you hope for. But sadly many of what is written there are half-truths.

They know you came online because you heard of the internet “gold rush”. So they sweetly say you can easily make money online. Just buy their marketing program and you’ll be making lots of money that you’ll be firing your boss by the next full moon.

They flaunt you with claims on how they paid off their once upon a time gazillion debts by using a “proven marketing system” that earned them lots of income. They say it’s a guarded a secret which they can only reveal it to you if you pay for it.

So basically they’re selling you hope. They make their living selling hope. Uh oh, not the cigarette called Hope. It’s the hope that makes you wake up in the morning and move on to work.

The problem comes when they deliberately design their marketing programs to make you fail. Yes they want you to fail because they know that you will come running back to them to get another hope fixed by buying their new product.

That’s a fact that we can’t deny. We can’t eliminate it either but we can avoid it. Just like in the real world there are people who are bent on defrauding other innocent fellows.

So be careful when buying another hope.