One of the most disheartening aspects of having an online presence is repeatedly failing […]
Forum Marketing Online – The Series
If you are serious about wanting to promote your website on the Internet, then going via forums available is the best option for you. These forums are easy to join and require no additional monetary deposit to be a member. Moreover, being a storehouse of information and accessible to anyone, these forums are an ideal way to go about advertising your web page.
These serve as social networking centers, where topics are discussed and information exchanged. Hence if one can search out a forum where discussions held are relevant to ones own product or field, then his chances of getting his website noticed and popularized would be more. So that should be the first step towards establishing your identity on the Internet.
But remember as it is with all kinds of marketing…finesse is everything. Do not over do anything in your enthusiasm. It is best to act calm and not seem like you are desperate to market your product. Such over eagerness is often the most sure shot way of offending customer sensibility, leading to possible bans against your website with the allegation of spamming.
It is therefore better to leave frequent yet understated messages informing about what’s on offer or rather go to forums, which have questions put up regarding matters close to your product and then respond to them. So go and read the threads posted on the forum, figure out how best you can respond to queries and do that.
This is will help you build a customer base as soon as people on the forum trust you to be helpful and genuine. Once that is done, all you have to do is subtly lead them to your website and that is that.
This is an easy and profitable option for you because it is absolutely free and targeting a certain niche clientele is very easy. But try and avoid promoting your website on irrelevant platforms as it might hamper your reputation. So do it casually and always follow up and enquire about whether the directed person found your website helpful or not.
This is a great way to get feedback, which will help improving your site, build client rapport, and woo new customers towards your site with show of attentiveness to their likes and dislikes. But finally the most important think to keep in mind that though beneficial for marketing, these platforms are for discussion not sales. So be subtle and it will be a smooth sailing for you.