Benefits of Article Marketing

Anyone who is familiar with Internet-based advertising is probably also aware of article marketing.  If you haven’t considered article marketing, you are overlooking a potential giant.  Many advantages are available with article marketing.

Online marketing experts promote search engine optimization or SEO.  SEO aims to get your website ranked higher on search engine results pages whenever searches on your niche are performed.  If you have a site about dog training, you would like your site to be on the first page of the search engine results for related keywords.  Article marketing can help you achieve SEO success.

The power of having a link from an authority site such as Ezine Articles cannot be understated.  Many of the article sites as well as some of the niche article marketing sites are considered by the search engines to be authority sites.  Every article that you submit to an article directory can have a link back to your site.  The search engines regard these links as being very relevant when determining search engine rankings.

Craft a superior quality, helpful article.  Readers will then send the link to your article to other readers.  Readers might also decide they want to learn more about you and visit your website through the link in the article.

While working to optimize your site, don’t neglect the power of direct traffic.  Getting your articles submitted to niche article websites will get your link in front of readers who are already interested in what you have to offer and who will be more likely to visit your website.  Since they found your article on a website that relates to your field, you can already count them as interested visitors.

Because a niche authority site has more traffic than your site, your article and link will be more visible at the niche site.  The reason, as mentioned, is that many article sites have high standing with search engines.  As people see your article on the niche site through search results, they can click through and serve as a source of direct and original traffic.  After that, your site can sell itself to gain repeat customers.

There is one other advantage to article marketing that a lot of people don’t think about.  When you get your name out there through the submission of many articles, readers will start to turn to you as an authority on your topic.  If your articles are highly informative and professional, providing valuable information, people will begin to seek you out.  You will achieve credibility and make a connection with your visitors.  As you become an expert in your field, you cultivate your reputation, which is powerful beyond measure when it comes to online marketing.

When people read a great article, they anticipate the same level of greatness from your site.  They already grasp the concept of your ideas or the basics of your topic, or at the least interested enough to click through to your site.  They are already partially sold on anything you might want to say or suggest.

There is no limit to the benefits of adding an article marketing campaign to your overall strategy.  This, however, only applies to well-written, top-notch articles.  Bad articles will give you a bad reputation.  You demand a high level of performance from your blog.  Demand the same from your articles.  It will be well worth the effort.